To market Slim Jim meat sticks to the modern American male, it was decided to reveal a creature known simply as the Snapalope. 

This skittish herd dweller is made entirely of meat sticks and became the centerpiece of an integrated campaign. 

This is the case study video.

Accolades:
CANNES SILVER - Interactive
CANNES FINALIST - Interactive Campaign
CLIO SILVER - Design Self Promotion
ONE SHOW FINALIST - Film
ONE SHOW FINALIST - Film
ONE SHOW FINALIST - Film
ONE SHOW FINALIST - Film
ONE SHOW FINALIST - Outdoor
AAAA AWARDS SILVER - Integrated Campaign